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Alchemy Goods

During the summer of 2003 in Seattle, WA, product engineer and bike commuter Eli Reich had his messenger bag stolen. Being an industrious sort (as well as an avid cyclist), he decided to make himself a replacement out of materials he had in abundance: used bicycle inner tubes.

With a sewing machine gifted to him by his mom, he crafted the perfect messenger bag: cool, urban, water-resistant, and totally indestructible. He wore it with pride, and told friends who admired it what it was made out of: used bike tubes and a reclaimed seatbelt as a strap, and Alchemy Goods was born.